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Ad lib: When customers create the ad

journal contribution
posted on 2008-06-01, 00:00 authored by Pierre Berthon, Leyland Pitt, Colin Campbell
Ad lib: When customers create the ad

History

Journal

CALIFORNIA MANAGEMENT REVIEW

Volume

50

Issue

4

Pagination

6 - 30

Publisher

SAGE PUBLICATIONS INC

ISSN

0008-1256

eISSN

2162-8564

Language

English

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