Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?

journal contribution

posted on 2024-09-12, 23:27 authored by Arti Srivastava, Jayant Nasa, Prakash Satyavageeswaran, Chris DubelaarChris Dubelaar, Rajesh Nanarpuzha

Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1016/j.jbusres.2024.114837

Location

Amsterdam, The Netherlands

Open access

No

Language

en

Publication classification

C1 Refereed article in a scholarly journal

Journal

Journal of Business Research

Volume

183

Article number

114837

Pagination

1-18

ISSN

0148-2963

eISSN

1873-7978

Publisher

Elsevier BV

Publication URL

http://dx.doi.org/10.1016/j.jbusres.2024.114837

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Categories

Keywords

Stigmatized products Brand communications Persuasion Stigma Identity

Licence

All Rights Reserved

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