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Air Asia: what has made it Asia's largest budget airline?

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journal contribution
posted on 15.12.2014, 00:00 authored by Achinto RoyAchinto Roy
The success of Asia’s largest budget airline, Air Asia is analysed in this paper with a view to gain an insight into the factors that have contributed towards it. Air Asia’s management has concentrated on costs efficiencies, attention to controllable variables that reduce total risk and replication of the multi-hub model that generates operational efficiencies along with the creation of a regional identity that has gone a long way in making this airline what it is.

History

Journal

Academy of Taiwan business management review

Volume

10

Issue

3

Article number

4

Pagination

28 - 32

Publisher

Taiwan Institute of Business Administration

Location

Taichung City, Taiwan

ISSN

1813-0534

Language

English

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2014, Taiwan Institute of Business Administration

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