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Alcohol sponsorship of community football clubs : the current situation
journal contribution
posted on 2012-04-01, 00:00 authored by A Sawyer, L Wolfenden, V Kennedy, M Kingsland, K Young, J Tindall, Bosco RowlandBosco Rowland, R Colbran, J WiggersIssue addressed: There is accumulating evidence supporting a link between alcohol industry sponsorship and alcohol-related problems in both community and elite-level sports. Little is known, however, about the current status of such sponsorship, particularly of community sport. This study aimed to assess associations between alcohol industry sponsorship and different community football clubs in Australia.
Methods: The study involved 101 community football clubs across New South Wales, Australia. One representative from each club took part in a cross-sectional telephone survey designed to assess club (football code, number of players, socioeconomic and geographic descriptors) and alcohol industry sponsorship (money, equipment, free alcohol or discounted alcohol) characteristics. Chi-square analysis was used to test associations between club characteristics, and: i) any alcohol industry sponsorship; and ii) type of sponsorship.
Results: Eighty-eight per cent of clubs reported receiving sponsorship from the alcohol industry, and most clubs (82%) were sponsored by a licensed premises. There were no significant associations between club characteristics and source of alcohol industry sponsorship. However, small clubs were found to be significantly more likely to receive free or discounted alcohol sponsorship than larger clubs (p=0.05).
Conclusions: This exploratory study suggests a significant presence of alcohol industry sponsorship among community football clubs in Australia.
Methods: The study involved 101 community football clubs across New South Wales, Australia. One representative from each club took part in a cross-sectional telephone survey designed to assess club (football code, number of players, socioeconomic and geographic descriptors) and alcohol industry sponsorship (money, equipment, free alcohol or discounted alcohol) characteristics. Chi-square analysis was used to test associations between club characteristics, and: i) any alcohol industry sponsorship; and ii) type of sponsorship.
Results: Eighty-eight per cent of clubs reported receiving sponsorship from the alcohol industry, and most clubs (82%) were sponsored by a licensed premises. There were no significant associations between club characteristics and source of alcohol industry sponsorship. However, small clubs were found to be significantly more likely to receive free or discounted alcohol sponsorship than larger clubs (p=0.05).
Conclusions: This exploratory study suggests a significant presence of alcohol industry sponsorship among community football clubs in Australia.
History
Journal
Health promotion journal of AustraliaVolume
23Issue
1Pagination
70 - 72Publisher
Australian Health Promotion AssociationLocation
Camperdown, N. S. W.Publisher DOI
ISSN
1036-1073Language
engPublication classification
C1 Refereed article in a scholarly journalUsage metrics
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