Alcohol, women’s clothing, and the perception of sexual intent

This study investigated factors involved in sexual information processing when alcohol is involved. Seventy-two male and 90 female participants viewed one of four videos of a heterosexual dyad interacting where the females’ clothing (sexualized/non-sexualized) and drink consumed (alcohol/water) was manipulated, and completed personality questionnaires. It was hypothesized the condition containing sexualized clothing, alcohol consumption and a male participant viewing the video would infer the greatest level of perceived sexual intent. Results yielded support for an effect of clothing. Also, men, compared to women, were significantly more socio-sexually inept, sexually pre-occupied, adopted a masculine sex role orientation and held conservative attitudes toward women. However, the feminine sex role orientation was not adopted significantly more by females when compared to males. The results of this study re-affirm the strong link between sexualized clothing and misperception, reinstating the need for clear verbal communication of sexual/platonic intentions. Recommendations are made for future research.