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An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

journal contribution

posted on 2022-12-01, 00:15 authored by Philipp Schmitt, Steffen Meyer, Bernd SkieraBernd Skiera

An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

History

Journal

RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION

Volume

27

Pagination

121 - 142

ISSN

2051-5707

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000439017400005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Publication classification

C1.1 Refereed article in a scholarly journal

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Categories

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Keywords

Social Sciences Business Business & Economics Customer management intention to recommend Customer Lifetime Value Net Promoter Score DYNAMIC-MODEL SATISFACTION METRICS WORD LOYALTY EQUITY CHAIN

Licence

All Rights Reserved

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