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An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

journal contribution
posted on 2022-12-01, 00:15 authored by Philipp Schmitt, Steffen Meyer, Bernd SkieraBernd Skiera
An Analysis of the Link between Customers' Intention to Recommend a Firm and the Lifetime Value of its Customers

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Journal

RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION

Volume

27

Pagination

121 - 142

ISSN

2051-5707

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal

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