An analysis of the profitability of fee-based compensation plans for search engine marketing

Abou Nabout, N; Skiera, Bernd; Stepanchuk, T; Gerstmeier, E

An analysis of the profitability of fee-based compensation plans for search engine marketing

journal contribution

posted on 2012-03-01, 00:00 authored by N Abou Nabout, Bernd Skiera, T Stepanchuk, E Gerstmeier

An analysis of the profitability of fee-based compensation plans for search engine marketing

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1.
DOI - Is version of https://doi.org/10.1016/j.ijresmar.2011.07.002

Location

Amsterdam, The Netherlands

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2011, Elsevier B.V.

Journal

International Journal of Research in Marketing

Volume

29

Pagination

68-80

ISSN

0167-8116

eISSN

1873-8001

Issue

1

Publisher

ELSEVIER

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Keywords

Social Sciences Business Business & Economics Electronic commerce Internet marketing Advertising Search engine marketing Agency compensation ADVERTISING AGENCY COMPENSATION SPONSORED SEARCH MODEL POSITION Department of Marketing

An analysis of the profitability of fee-based compensation plans for search engine marketing

History

Related Materials

Location

Language

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Copyright notice

Journal

Volume

Pagination

ISSN

eISSN

Issue

Publisher

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Keywords

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