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An empirical investigation on the role of market orientation in church participation

journal contribution
posted on 2010-11-01, 00:00 authored by R Mulyanegara, Y Tsarenko, F Mavondo
An empirical investigation on the role of market orientation in church participation

History

Journal

International journal of non-profit and voluntary sector marketing

Volume

15

Issue

4

Pagination

339 - 351

Publisher

Wiley

Location

Oxford, England

ISSN

1465-4520

eISSN

1479-103X

Language

eng

Notes

Special Issue: Marketing and Religion

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2010, Wiley

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