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An ex-ante approach to brand capability valuation
journal contribution
posted on 2009-01-01, 00:00 authored by J Ratnatunga, Mike EwingAn ex-ante approach to brand capability valuation
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Journal
Journal of business researchVolume
62Issue
3Pagination
323 - 331Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0148-2963Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2009, ElsevierUsage metrics
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