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An examination of audio and visual cue framing within Australian in-cinema advertisements
journal contribution
posted on 2002-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, B Hanson, S Hartsuyker, V NovacevskiUses Resnik and Stern's content analysis criteria to examine audio and visual information of in-cinema slide advertisements within one regional market in Australia to determine whether two types of cues are compatible or reinforce one another. Suggests that there was extensive information framing for a narrow set of information cues. States that there were also significant differences in the types of audio and visual cues, which might result in conflicting information being communicated or information overload.
History
Journal
Asia Pacific journal of marketing and logisticsVolume
14Issue
1Pagination
3 - 18Publisher
Emerald Group PublishingLocation
Bingley, Eng.Publisher DOI
ISSN
1355-5855eISSN
1758-4248Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2002, MCB UP LimitedUsage metrics
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