quinnallan-anexploration-2006.pdf (589.84 kB)
An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice
Social communication technologies present exciting and challenging opportunities for public relations professionals. Although not new the latest online attraction grabbing the attention of educators and companies around the globe are the virtual worlds known as Massively-Multiplayer Online Role-Playing Games (MMORPGs). This paper will examine MMORPGs - in particular Second Life - and consider their potential as an educational medium and relevance to the practice of public relations. The paper argues that MMORPGs slwuld be taken seriously by educators and public relations professionals alike and not simply be treated as online entertainment.
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Asia Pacific public relations journalVolume
7Issue
1Pagination
235 - 246Publisher
Deakin University, School of Communication and Creative ArtsLocation
Geelong, VicISSN
1440-4389eISSN
1839-8227Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2006, Deakin University, School of Communication and Creative ArtsUsage metrics
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