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An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university

journal contribution
posted on 2014-09-01, 00:00 authored by P Sultan, Ho Yin WongHo Yin Wong
An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university

History

Journal

Managing service quality

Volume

24

Pagination

487-521

Location

Bingley, England

Publisher DOI

ISSN

0960-4529

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Emerald

Issue

5

Publisher

Emerald Group Publishing Limited

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    trustUniBrandservice qualitysatisfactionhigher educationinformationbrandbehavioural intentionssustainable universityindex modelintegrated-process model150503 Marketing Management (incl Strategy and Customer Relations)910403 MarketingDeakin Graduate School of Business

    Licence

    All Rights Reserved

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