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An internal marketing approach to public sector management: the marketing and human resources interface
journal contribution
posted on 1999-01-01, 00:00 authored by Mike Ewing, A CaruanaInternal marketing (IM) focuses on acquiring and retaining customer-oriented employees. Critics of internal marketing claim that the term is simply a synonym for good human resources management. The concepts of internal marketing and human resource effectiveness (HRE), at both a strategic and technical level, are considered and suitable measures identified. Data are collected from the Australian public sector and a moderated regression analysis is used to investigate the hypothesized relationships. The study provides empirical support that there is a valid and distinct demarcation between IM and HRE, and that IM is an important antecedent to HRE.
History
Journal
International journal of public sector managementVolume
12Issue
1Pagination
17 - 26Publisher
Emerald Group PublishingLocation
Bingley, Eng.Publisher DOI
ISSN
0951-3558Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1999, MCB University PressUsage metrics
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