Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share

journal contribution

posted on 2024-06-05, 23:58 authored by H-Y Tsao, L Pitt, C Campbell

Analysing consumer segments to budget for loyalty and promotion programmes and maximize market share

History

Journal

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY

Volume

61

Pagination

1523-1529

Publisher DOI

https://doi.org/10.1057/jors.2009.117

ISSN

0160-5682

eISSN

1476-9360

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000281939400008&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Issue

10

Publisher

TAYLOR & FRANCIS LTD

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Categories

No categories selected

Keywords

Social Sciences Science & Technology Technology Management Operations Research & Management Science Business & Economics budget allocation Markov-type market share model loyalty programme promotion programme Lagrange multiplier method loyalty-based segment VARIETY-SEEKING BEHAVIORAL LOYALTY BRAND CHOICE MODEL REINFORCEMENT

Licence

All Rights Reserved

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