Analysing the complex relationship between logo and brand
Analysing the complex relationship between logo and brand
History
Journal
Place Branding and Public DiplomacyVolume
13Pagination
18-33Location
Basingstoke, Eng.Publisher DOI
ISSN
1751-8040eISSN
1751-8059Language
EnglishPublication classification
C Journal article, C1 Refereed article in a scholarly journalCopyright notice
2016, Palgrave MacmillanIssue
1Publisher
PALGRAVE MACMILLAN LTDUsage metrics
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Keywords
Social SciencesHospitality, Leisure, Sport & TourismSocial Sciences - Other Topicsplace brandinglogoslogansemioticsflexible identitycommunicationPLACECITYDESIGNPlace BrandingLogoSloganSemioticsFlexible IdentityCommunication200199 Communication and Media Studies not elsewhere classified950205 Visual CommunicationSchool of Communication and Creative Arts4701 Communication and media studies
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