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Analysing the complex relationship between logo and brand
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journal contribution
posted on 2017-02-01, 00:00
authored by
Meghan Kelly
Meghan Kelly
Analysing the complex relationship between logo and brand
History
Journal
Place branding and public diplomacy
Volume
13
Issue
1
Pagination
18 - 33
Publisher
Palgrave Macmillan
Location
Basingstoke, Eng.
Publisher DOI
https://doi.org/10.1057/pb.2016.3
ISSN
1751-8059
eISSN
1751-8059
Language
eng
Publication classification
C Journal article; C1 Refereed article in a scholarly journal
Copyright notice
2016, Palgrave Macmillan
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Keywords
Place Branding
Logo
Slogan
Semiotics
Flexible Identity
Communication
Social Sciences
Hospitality, Leisure, Sport & Tourism
Social Sciences - Other Topics
PLACE
CITY
DESIGN
Licence
All Rights Reserved
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