File(s) not publicly available

Analysing the complex relationship between logo and brand

journal contribution

posted on 2017-02-01, 00:00 authored by Meghan KellyMeghan Kelly

Analysing the complex relationship between logo and brand

History

Journal

Place branding and public diplomacy

Volume

13

Issue

1

Pagination

18 - 33

Publisher

Palgrave Macmillan

Location

Basingstoke, Eng.

Publisher DOI

https://doi.org/10.1057/pb.2016.3

ISSN

1751-8059

eISSN

1751-8059

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal

Copyright notice

2016, Palgrave Macmillan

Usage metrics

Categories

No categories selected

Keywords

Place Branding Logo Slogan Semiotics Flexible Identity Communication Social Sciences Hospitality, Leisure, Sport & Tourism Social Sciences - Other Topics PLACE CITY DESIGN

Licence

All Rights Reserved

Exports