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Applying choice based conjoint measurement to forcast demand for a new restaurant category

journal contribution
posted on 01.01.2001, 00:00 authored by R Carter, Chris DubelaarChris Dubelaar, J B Wiley
This paper examines the use of Choice Based Conjoint
experimentation for forecasting demand for a new restaurant category.
The results of the forecasting experiment are compared to demand for
existing restaurant categories to determine whether the choice experiment
replicates actual category shares in the sampled region. The analysis
shows that Choice Based Conjoint experiments are able to predict
category shares for existing restaurant categories. It is then shown how
the approach may be used to estimate demand for a new category.

History

Journal

Journal of food products marketing

Volume

6

Issue

3

Pagination

63 - 78

Publisher

Taylor and Francis

Location

London, Eng.

ISSN

1045-4446

eISSN

1540-4102

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2000, The Haworth Press

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