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Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing

journal contribution

posted on 2010-10-01, 00:00 authored by Ahmed FerdousAhmed Ferdous

Applying the theory of planned behavior to explain marketing managers' perspectives on sustainable marketing

History

Journal

Journal of international consumer marketing

Volume

22

Issue

4

Pagination

313 - 325

Publisher

Routledge

Location

Philadelphia, Pa.

Publisher DOI

https://doi.org/10.1080/08961530.2010.505883

ISSN

0896-1530

eISSN

1528-7068

Language

eng

Notes

Online publication date: 02 September 2010

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2010, Taylor & Francis Group, LLC

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Keywords

sustainable marketing theory of planned behavior (TPB)partial least squares (PLS)employee attitudes emerging country Social Sciences Business Business & Economics

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All Rights Reserved

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