Are university students really customers? when illusion may lead to delusion for all!

Svensson, G; Wood, G

Are university students really customers? when illusion may lead to delusion for all!

journal contribution

posted on 2024-09-19, 23:38 authored by G Svensson, G Wood

Are university students really customers? when illusion may lead to delusion for all!

History

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DOI - Is version of https://doi.org/10.1108/09513540710716795

Location

Bingley, England

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2007, Emerald Group Publishing

Journal

International journal of educational management

Volume

12

Pagination

17-28

ISSN

0951-354X

Issue

1

Publisher

Emerald Group Publishing

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Keywords

marketing theory students 150399 Business and Management not elsewhere classified

Are university students really customers? when illusion may lead to delusion for all!

History

Related Materials

Location

Language

Notes

Publication classification

Copyright notice

Journal

Volume

Pagination

ISSN

Issue

Publisher

Usage metrics

Categories

Keywords

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