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Are university students really customers? when illusion may lead to delusion for all!

Version 2 2024-09-19, 23:38
Version 1 2014-10-27, 16:43
journal contribution
posted on 2024-09-19, 23:38 authored by G Svensson, G Wood
Are university students really customers? when illusion may lead to delusion for all!

History

Journal

International journal of educational management

Volume

12

Pagination

17-28

Location

Bingley, England

ISSN

0951-354X

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2007, Emerald Group Publishing

Issue

1

Publisher

Emerald Group Publishing

Usage metrics

    Research Publications

    Categories

    Keywords

    marketing theorystudents150399 Business and Management not elsewhere classified

    Licence

    All Rights Reserved

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