Arresting the decline in senior school chemistry

Enrolments in Australian Year 11 and year 12 chemistry are declining. In 1992, 23% of Australian year 12 students studied chemistry, decreasing to 18% in 2010. For science as a whole, the decrease is even more dramatic, from 94% to 51%. The decrease is slowing, but is continuing.
How should we respond to the report? Firstly, we should realise that it is not all gloom and doom. Secondly, education is not solely the responsibility of curriculum authorities and teachers. Each RACI member can communicate, inform and generally educate the wider community about the excitement and value of chemical science. Just a couple of hours of your time is not a panacea, but it can still make long-lasting impacts and affect career choices: even the largest beach consists of tiny individual grains of sand.