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Australian adult consumers' beliefs about plant foods: a qualitative study

journal contribution
posted on 2005-01-01, 00:00 authored by Emma Lea, Tony WorsleyTony Worsley, David CrawfordDavid Crawford
This exploratory qualitative study examined consumers’ perceived barriers and benefits of plant food (fruits, vegetables, grains, legumes, nuts, seeds) consumption and views on the promotion of these foods. Ten focus groups were conducted in Melbourne, Australia. Groups consisted of employees of various workplaces, community group members, university students, and inner-city residents. Health-related benefits predominated, particularly relating to the properties of plant foods (e.g., vitamins). Taste, variety, versatility, and environmental benefits were also considered important. The main barriers to eating plant foods were lack of knowledge and skills and length of preparation time. The poor quality of plant foods was also an issue for consumers. Awareness of the promotion of plant foods was generally high. Participants noted that promotions require a stronger practical emphasis with a focus on quick, easy-to-prepare foods and meals. These findings provide insight into effective ways to promote a higher consumption of plant foods

History

Journal

Health education & behavior

Volume

32

Issue

6

Pagination

795 - 808

Publisher

Sage Periodicals Press

Location

Thousand Oaks, CA

ISSN

1090-1981

eISSN

1552-6127

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2005, by Society for Public Health Education