Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity
journal contribution
posted on 2023-04-26, 01:25 authored by M Massi, C Piancatelli, Andrea VocinoAndrea VocinoAuthentic omnichannel: Providing consumers with a seamless brand experience through authenticity
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Location
London, Eng.Language
engPublication classification
C1 Refereed article in a scholarly journalJournal
Psychology and MarketingVolume
40Pagination
1280-1298ISSN
0742-6046eISSN
1520-6793Issue
7Publisher
WileyPublication URL
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