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Baby boomers' food shopping habits. Relationships with demographics and personal values
journal contribution
posted on 2010-12-01, 00:00 authored by Tony WorsleyTony Worsley, Wei Wang, Wendy HunterWendy HunterThe purpose of this study was to examine baby boomers’ food shopping behaviours and to investigate their relationships with demographics and personal values. A questionnaire concerning food shopping behaviours, personal values and demographics was mailed to a random sample of 2975 people aged 40–70 years in Victoria, Australia. Usable questionnaires of 1031 were obtained. Structural equation modelling was employed for data analyses. The analyses revealed that demographics and personal values influenced shopping behaviours via different pathways among male and female baby boomers. For example, self-direction positively impacted on shopping planning for men but negatively influenced price minimization for women. Among women only, age was positively related to shopping planning and negatively to price minimization. Thus, both personal values and demographics influenced baby boomers’ shopping behaviours. Since values are more likely to be amenable to change than demographics, segmentation of the population via value orientations would facilitate targeted interventions to promote healthy food shopping.
History
Journal
AppetiteVolume
55Issue
3Pagination
466 - 472Publisher
Elsevier BVLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0195-6663eISSN
1095-8304Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2010, ElsevierUsage metrics
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No categories selectedKeywords
shopping behaviourpersonal valuesdemographicsbaby boomerssurveyAustraliaScience & TechnologyLife Sciences & BiomedicineBehavioral SciencesNutrition & DieteticsNATIONAL NUTRITION SURVEYSEX-DIFFERENCESLIFE-STYLEENVIRONMENTAL ATTITUDESGENDER-DIFFERENCESVALUE PRIORITIESENERGY DENSITYFIT INDEXESOLD-AGECONSUMPTION
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