Balancing creativity and organisational performance in an advertising agency network: A case study

journal contribution

posted on 2024-06-13, 11:51 authored by PM Collier, MT Ewing, HB Cooper

Balancing creativity and organisational performance in an advertising agency network: A case study

History

Journal

Journal of Marketing Communications

Volume

27

Pagination

840-864

ISSN

1352-7266

eISSN

1466-4445

Language

en

Publication classification

C1 Refereed article in a scholarly journal

Issue

8

Publisher

Informa UK Limited

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Categories

Keywords

Department of Marketing 3506 Marketing 3507 Strategy, management and organisational behaviour

Licence

All Rights Reserved

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