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Balancing creativity and organisational performance in an advertising agency network: A case study

journal contribution
posted on 2021-01-01, 00:00 authored by P M Collier, Mike Ewing, Holly CooperHolly Cooper
Balancing creativity and organisational performance in an advertising agency network: A case study

History

Journal

Journal of Marketing Communications

Volume

27

Issue

8

Pagination

840 - 864

Publisher

Informa UK Limited

ISSN

1352-7266

eISSN

1466-4445

Language

en

Publication classification

C1 Refereed article in a scholarly journal

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