Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

Spann, Martin; Zeithammer, Robert; Bertini, Marco; Haruvy, Ernan; Jap, Sandy D; Koenigsberg, Oded; Mak, Vincent; Popkowski Leszczyc, Peter; Skiera, Bernd; Thomas, Manoj

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Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

journal contribution

posted on 2018-01-01, 00:00 authored by Martin Spann, Robert Zeithammer, Marco Bertini, Ernan Haruvy, Sandy D Jap, Oded Koenigsberg, Vincent Mak, Peter Popkowski Leszczyc, Bernd SkieraBernd Skiera, Manoj Thomas

Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

History

Journal

Customer Needs and Solutions

Volume

5

Pagination

121-136

Location

Berlin, Germany

Publisher DOI

https://doi.org/10.1007/s40547-017-0082-y

ISSN

2196-291X

eISSN

2196-2928

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

1-2

Publisher

Springer

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Keywords

Auction Name-your-own-price Pay-what-you-want Bargaining Outcome and process utility Taxonomy Department of Marketing 3506 Marketing

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File(s) under permanent embargo

Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms

History

Journal

Volume

Pagination

Location

Publisher DOI

ISSN

eISSN

Language

Publication classification

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports