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Book review : Marketing principles by Craig Walters and Leo-Paul Dana

journal contribution
posted on 2008-01-01, 00:00 authored by Vanessa Ratten
Marketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8

History

Journal

International journal of entrepreneurship and small business

Volume

6

Issue

2

Pagination

315 - 318

Publisher

Inderscience Publishers

Location

London, England

Publisher DOI

ISSN

1476-1297

eISSN

1741-8054

Language

eng

Publication classification

C4.1 Letter or note

Copyright notice

2008, Inderscience Publishers

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