Book review : Marketing principles by Craig Walters and Leo-Paul Dana
journal contribution
posted on 2008-01-01, 00:00 authored by Vanessa RattenMarketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8<br>
History
Related Materials
- 1.
Location
London, EnglandLanguage
engPublication classification
C4.1 Letter or noteCopyright notice
2008, Inderscience PublishersJournal
International journal of entrepreneurship and small businessVolume
6Pagination
315 - 318ISSN
1476-1297eISSN
1741-8054Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC