Book review : Relevance : making stuff that matters

Ratten, V

Book review : Relevance : making stuff that matters

journal contribution

posted on 2024-09-19, 23:52 authored by V Ratten

Book review : Relevance : making stuff that matters

History

Journal

Journal of product and brand management

Volume

18

Pagination

159-159

Location

Bingley, England

ISSN

1061-0421

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C4.1 Letter or note

Copyright notice

2009, Emerald Group Publishing

Issue

2

Publisher

Emerald Group Publishing

Publication URL

http://www.emeraldinsight.com/journals.htm?issn=1061-0421

Usage metrics

Keywords

brand management consumer psychology marketing strategy 159999 Commerce, Management, Tourism and Services not elsewhere classified 970115 Expanding Knowledge in Commerce

Book review : Relevance : making stuff that matters

History

Journal

Volume

Pagination

Location

ISSN

Language

Notes

Publication classification

Copyright notice

Issue

Publisher

Publication URL

Usage metrics

Categories

Keywords

Licence

Exports