Book review: marketing and public relations for museums, galleries, cultural and heritage attractions

Demetrious, Kristin

Book review: marketing and public relations for museums, galleries, cultural and heritage attractions

journal contribution

posted on 2012-12-01, 00:00 authored by Kristin DemetriousKristin Demetrious

The article reviews the book "Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions," by Ylva French and Sue Runyard.

History

Journal

International journal of arts management

Volume

14

Season

Winter

Pagination

68-69

Location

Montreal, Canada

Open access

Yes

ISSN

1480-8986

Language

eng

Author URL

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000299149200007&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Publication classification

C4 Letter or note

Copyright notice

2012, Ecole des Hautes Etudes Commerciales

Issue

2

Publisher

Ecole des Hautes Etudes Commerciales

Publication URL

http://connection.ebscohost.com/c/book-reviews/71533100/marketing-public-relations-museums-galleries-cultural-heritage-attractions

Usage metrics

Keywords

Arts & Humanities Social Sciences Humanities, Multidisciplinary Management Arts & Humanities - Other Topics Business & Economics School of Communication & Creative Arts 200199 Communication and Media Studies not elsewhere classified 970120 Expanding Knowledge in Language

Book review: marketing and public relations for museums, galleries, cultural and heritage attractions

History

Journal

Volume

Season

Pagination

Location

Open access

ISSN

Language

Author URL

Publication classification

Copyright notice

Issue

Publisher

Publication URL

Usage metrics

Categories

Keywords

Licence

Exports