Boosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
Version 2 2024-05-31, 06:19
Version 1 2024-05-05, 23:38
journal contribution
posted on 2024-05-31, 06:19 authored by Ahmed FerdousAhmed Ferdous, Husain Salilul Akareem, Madhu Viswanathan, Linda D Hollebeek, Allison RingerAllison RingerBoosting app-based mobile financial services engagement in B2B subsistence marketplaces: The roles of marketing strategy and app design
