Brand-Self Identity Narratives in the James Bond Movies

journal contribution

posted on 2010-06-01, 00:00 authored by Holly Cooper, Sharon Schembri, Dale Miller

Brand-Self Identity Narratives in the James Bond Movies

History

Journal

PSYCHOLOGY & MARKETING

Volume

27

Pagination

557-567

Location

Chichester, Eng.

ISSN

0742-6046

Language

English

Author URL

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000280081400003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Publication classification

CN.1 Other journal article

Issue

6

Publisher

WILEY-BLACKWELL

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Categories

No categories selected

Keywords

Social Sciences Business Psychology, Applied Business & Economics Psychology CONSUMER-BEHAVIOR CONSUMPTION PRODUCT CULTURE EXPERIENCES DISCOURSES

Licence

All Rights Reserved

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