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Brand-Self Identity Narratives in the James Bond Movies

journal contribution
posted on 2010-06-01, 00:00 authored by Holly Cooper, Sharon Schembri, Dale Miller
Brand-Self Identity Narratives in the James Bond Movies

History

Journal

PSYCHOLOGY & MARKETING

Volume

27

Pagination

557-567

Location

Chichester, Eng.

ISSN

0742-6046

Language

English

Publication classification

CN.1 Other journal article

Issue

6

Publisher

WILEY-BLACKWELL

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