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Brand and advertising awareness : a replication and extension of a known empirical generalisation

journal contribution
posted on 2004-01-01, 00:00 authored by J Romaniuk, B Sharp, S Paech, Carl Driesener
Brand and advertising awareness : a replication and extension of a known empirical generalisation

History

Journal

Australasian marketing journal

Volume

12

Pagination

70 - 80

Location

Amsterdam, The Netherlands

ISSN

1441-3582

eISSN

1839-3349

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

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