Brand and advertising awareness : a replication and extension of a known empirical generalisation
journal contribution
posted on 2004-01-01, 00:00 authored by J Romaniuk, B Sharp, S Paech, Carl DriesenerBrand and advertising awareness : a replication and extension of a known empirical generalisation
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Journal
Australasian marketing journalVolume
12Pagination
70 - 80Location
Amsterdam, The NetherlandsISSN
1441-3582eISSN
1839-3349Language
engPublication classification
C1.1 Refereed article in a scholarly journalUsage metrics
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