Deakin University
Browse

File(s) under permanent embargo

Brand and advertising awareness : a replication and extension of a known empirical generalisation

journal contribution
posted on 2004-01-01, 00:00 authored by J Romaniuk, B Sharp, S Paech, Carl Driesener
Brand and advertising awareness : a replication and extension of a known empirical generalisation

History

Journal

Australasian marketing journal

Volume

12

Issue

3

Pagination

70 - 80

Publisher

Elsevier

Location

Amsterdam, The Netherlands

ISSN

1441-3582

eISSN

1839-3349

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Usage metrics

    Research Publications

    Categories

    No categories selected

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC