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Brand death: a developmental model of senescence

journal contribution

posted on 2009-01-01, 00:00 authored by Mike Ewing, C Jevons, E Khalil

Brand death: a developmental model of senescence

History

Journal

Journal of business research

Volume

62

Issue

3

Pagination

332 - 338

Publisher

Elsevier

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.jbusres.2008.04.004

ISSN

0148-2963

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2009, Elsevier

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Keywords

Brand death Constitutive utility Symbolic utility Social Sciences Business Business & Economics PRODUCT LIFE-CYCLE PRICE ELASTICITY MOTIVATION SELF DESIRABILITY PREFERENCES GENERATIONS COMMUNITY SCARCITY EARNINGS

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All Rights Reserved

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