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Brand relationships and brand equity in franchising

journal contribution

posted on 2011-01-01, 00:00 authored by M Nyadzayo, M Matanda, Mike Ewing

Brand relationships and brand equity in franchising

History

Journal

Industrial marketing management

Volume

40

Issue

7

Pagination

1103 - 1115

Publisher

Elsevier

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.indmarman.2011.09.004

ISSN

0019-8501

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2011, Elsevier

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Keywords

Franchisee-based brand equity Brand relationships B2B branding Brand citizenship behaviour Social Sciences Business Management Business & Economics STRATEGY CHANNEL MODEL ARCHITECTURE PERFORMANCE COMMITMENT CONSUMERS EXCHANGE MARKETS CONTEXT

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All Rights Reserved

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