Brand relationships and brand equity in franchising
journal contribution
posted on 2011-01-01, 00:00 authored by M Nyadzayo, M Matanda, Mike EwingBrand relationships and brand equity in franchising
History
Journal
Industrial marketing managementVolume
40Issue
7Pagination
1103 - 1115Publisher
ElsevierLocation
Amsterdam, The NetherlandsPublisher DOI
ISSN
0019-8501Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2011, ElsevierUsage metrics
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