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Brand rivalry and community conflict

journal contribution

posted on 2013-01-01, 00:00 authored by Mike Ewing, P Wagstaff, I Powell

Brand rivalry and community conflict

History

Journal

Journal of business research

Volume

66

Issue

1

Pagination

4 - 12

Publisher

Elsevier

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.jbusres.2011.07.017

ISSN

0148-2963

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2013, Elsevier

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Keywords

Brand rivalry Conflict Oppositional loyalty Social comparison theory Netnography Social Sciences Business Business & Economics SOCIAL IDENTITY IDENTIFICATION SCHADENFREUDE ACHIEVEMENT CONSUMPTION EMERGENCE LOYALTY CONTEXT

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All Rights Reserved

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