Building branded worlds: Marvel’s cross-media strategy

journal contribution

posted on 2024-06-18, 05:22 authored by TH Apperley, J Beckett

Building branded worlds: Marvel’s cross-media strategy

History

Location

Alberta, Canada

Publication classification

CN.1 Other journal article

Journal

Inquire : Journal of Comparative Literature

Volume

4

ISSN

1923-5879

Issue

1

Publisher

University of Alberta

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Categories

No categories selected

Keywords

200199 Communication and Media Studies not elsewhere classified School of Communication and Creative Arts

Licence

All Rights Reserved

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