Deakin University
Browse

File(s) under permanent embargo

COVID-19 as a Trade Mark in Australia: issues and Implications

journal contribution
posted on 2020-04-01, 00:00 authored by Vicki HuangVicki Huang
This article discusses the registrability of trade mark applications for "COVID-19" (and other "tragedy trade marks") under Australian law. The Australian approach is instructive as it proceeds on doctrinal principles (such as distinctiveness), a common threshold for trade mark registrability across the globe. The bar to "scandalous" marks relating to obscenity and blasphemy,
and options for reform are also discussed.

History

Journal

European Intellectual Property Review

Volume

42

Issue

9

Pagination

576 - 583

Publisher

Sweet and Maxwell

Location

Andover, Eng.

ISSN

0142-0461

Language

eng

Publication classification

C Journal article; C1 Refereed article in a scholarly journal