File(s) under permanent embargo
COVID-19 as a Trade Mark in Australia: issues and Implications
This article discusses the registrability of trade mark applications for "COVID-19" (and other "tragedy trade marks") under Australian law. The Australian approach is instructive as it proceeds on doctrinal principles (such as distinctiveness), a common threshold for trade mark registrability across the globe. The bar to "scandalous" marks relating to obscenity and blasphemy,
and options for reform are also discussed.
and options for reform are also discussed.