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COVID-19 as a Trade Mark in Australia: issues and Implications
This article discusses the registrability of trade mark applications for "COVID-19" (and other "tragedy trade marks") under Australian law. The Australian approach is instructive as it proceeds on doctrinal principles (such as distinctiveness), a common threshold for trade mark registrability across the globe. The bar to "scandalous" marks relating to obscenity and blasphemy,
and options for reform are also discussed.
History
Journal
European Intellectual Property ReviewVolume
42Pagination
576-583Location
Andover, Eng.ISSN
0142-0461Language
engPublication classification
C Journal article, C1 Refereed article in a scholarly journalIssue
9Publisher
Sweet and MaxwellUsage metrics
Keywords
Trade MarkTrademarkTragedy Trade MarkCOVID-19Scandalous Trade MarkDistinctiveCapable Of DistinguishingAustralian Trade MarksTrade Marks Act 1995 (Cth)Australian Trade Mark Examiner’s ManualAustralian Trade Mark Office.‘COVID-19’blasphemydistinctiveobscentiyscandalous trade markTrade marktrademarktragedy trade markLaw4804 Law in context4806 Private law and civil obligations
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