C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

journal contribution

posted on 2024-09-20, 00:01 authored by Allison RingerAllison Ringer, M Volkov, Kerrie BridsonKerrie Bridson

C.U.L.T.U.R.E. : marketing education in the age of cultural diversity

History

Journal

Education + training

Volume

56

Pagination

503-520

Location

Bingley, England

Publisher DOI

https://doi.org/10.1108/ET-02-2013-0017

ISSN

0040-0912

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2014, Emerald

Issue

6

Publisher

Emerald

Usage metrics

Categories

Other education not elsewhere classified

Keywords

cultural diversity marketing education assessment practices learning approach student attitudes student perception 150501 Consumer-Oriented Product or Service Development 930301 Assessment and Evaluation of Curriculum School of Management and Marketing

Licence

All Rights Reserved

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