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Can online participation on issues of asylum seeking lead to action? Understanding the intent to act
journal contribution
posted on 2017-12-01, 00:00 authored by Fiona McKayFiona McKay, Matthew DunnMatthew DunnObjective
Issues of refuge and asylum are often controversial in Australia, with misinformation, fear, and emotion often used to sway public opinion. The objective of this study was to understand individuals’ willingness to advocate on asylum seeker issues.
Method
Using an online survey, this study investigated the attitudes, opinions, and activities of those who had signed up to a Facebook page or newsletter of an asylum seeker support organisation.
Results
In total, 3,978 surveys were completed; 1,688 from people who were signed up to a regular newsletter, and 2,416 people who ‘liked’ the Facebook site. Most respondents were women, from Victoria, and were educated to at least the university level.
Conclusions
The findings of this study indicate that the engagement of those who had ‘liked’ the Facebook page were more Internet based, suggesting that when the cost of engaging action is low, people do little more than engage in token support, a number of interpretations for this finding are presented. Organisations need to consider how to engage this group in more ‘meaningful support’.
Issues of refuge and asylum are often controversial in Australia, with misinformation, fear, and emotion often used to sway public opinion. The objective of this study was to understand individuals’ willingness to advocate on asylum seeker issues.
Method
Using an online survey, this study investigated the attitudes, opinions, and activities of those who had signed up to a Facebook page or newsletter of an asylum seeker support organisation.
Results
In total, 3,978 surveys were completed; 1,688 from people who were signed up to a regular newsletter, and 2,416 people who ‘liked’ the Facebook site. Most respondents were women, from Victoria, and were educated to at least the university level.
Conclusions
The findings of this study indicate that the engagement of those who had ‘liked’ the Facebook page were more Internet based, suggesting that when the cost of engaging action is low, people do little more than engage in token support, a number of interpretations for this finding are presented. Organisations need to consider how to engage this group in more ‘meaningful support’.
