Capturing Retailers’ Brand and Customer Focus

journal contribution

posted on 2021-12-01, 00:00 authored by S Han, W Reinartz, Bernd Skiera

Capturing Retailers’ Brand and Customer Focus

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1016/j.jretai.2021.01.001

Open access

Yes

Link to full text

https://doi.org/10.1016/j.jretai.2021.01.001

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal

Journal

Journal of Retailing

Volume

97

Pagination

582-596

ISSN

0022-4359

eISSN

1873-3271

Issue

4

Publisher

ELSEVIER SCIENCE INC

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

Social Sciences Business Business & Economics Brand focus Customer focus Text analysis Earnings call Content analysis CONFERENCE CALLS EQUITY ANALYSTS IMPACT FIRMS DETERMINANTS DISCLOSURE Department of Marketing 3506 Marketing

Licence

All Rights Reserved

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