Capturing Retailers’ Brand and Customer Focus

journal contribution

posted on 2021-12-01, 00:00 authored by S Han, W Reinartz, Bernd SkieraBernd Skiera

Capturing Retailers’ Brand and Customer Focus

History

Journal

Journal of Retailing

Volume

97

Pagination

582-596

Publisher DOI

https://doi.org/10.1016/j.jretai.2021.01.001

Open access

Yes

Link to full text

https://doi.org/10.1016/j.jretai.2021.01.001

ISSN

0022-4359

eISSN

1873-3271

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

4

Publisher

ELSEVIER SCIENCE INC

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

Social Sciences Business Business & Economics Brand focus Customer focus Text analysis Earnings call Content analysis CONFERENCE CALLS EQUITY ANALYSTS IMPACT FIRMS DETERMINANTS DISCLOSURE Department of Marketing 3506 Marketing

Licence

All Rights Reserved

Exports

RefWorks

BibTeX

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Endnote

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NLM

DC