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Causal linkages between psychographic and demographic determinants of outshopping behaviour
journal contribution
posted on 1993-01-01, 00:00 authored by D G Jarratt, Michael PolonskyMichael PolonskyThis article explores determinants of rural to rural outshopping in the Central Western region of NSW, Australia. The results of this study indicate significant psychographic and demographic variables associated with outshop-pers to another rural trading area. These outshoppers tend to be more socially active, innovative, have one to two children living at home and are younger than those people who tend to shop in their local trading area. Regression analysis is used to develop a causal relationship between psychographic variables, demographic variables and outshopping.
History
Journal
International review of retail, distribution and consumer researchVolume
3Issue
3Pagination
303 - 319Publisher
RoutledgeLocation
Abingdon, Eng.Publisher DOI
ISSN
0959-3969eISSN
1466-4402Language
engPublication classification
C1.1 Refereed article in a scholarly journal; C Journal articleCopyright notice
[1993, Routledge]Usage metrics
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