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Causal linkages between psychographic and demographic determinants of outshopping behaviour
journal contributionposted on 1993-01-01, 00:00 authored by D G Jarratt, Michael PolonskyMichael Polonsky
This article explores determinants of rural to rural outshopping in the Central Western region of NSW, Australia. The results of this study indicate significant psychographic and demographic variables associated with outshop-pers to another rural trading area. These outshoppers tend to be more socially active, innovative, have one to two children living at home and are younger than those people who tend to shop in their local trading area. Regression analysis is used to develop a causal relationship between psychographic variables, demographic variables and outshopping.