AbstractThe Centre for Behavioural Research in Cancer (CBRC) is one of two research centres housed at the Anti‐Cancer Council of Victoria, the other being an epidemiological research centre. The CBRC's main focus for research is in smoking behaviour. A feature of the Centre is its close organisational and professional links with Victoria's large publicly funded smoking prevention programme. This provides opportunities to conduct programme‐related research, to influence the nature of tobacco reduction interventions and to evaluate outcomes.