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Changing vistas in public relations theory

journal contribution
posted on 2003-01-01, 00:00 authored by Stephen Mackey
Contemporary theorists are opening new ways to think about public relations. Public relations textbook authors have hitherto borrowed theories from the adjacent disciplines of communication, psychology, sociology, and organisation studies. At the end of the twentieth century, J. Grunig’s four-model concept of public relations was the only modern theoretical approach that could be said to have originated from within public relations scholarship. And as we will see, even J. Grunig’s perspective is rooted in political theory. But the 21st century’s burgeoning critical and professional interest in ethical public relations has produced a flurry of discipline-specific, theoretical initiatives.

History

Journal

PR-ism

Volume

1

Issue

1

Pagination

1 - 9

Publisher

Bond University

Location

Robina, Qld.

ISSN

1448-4404

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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