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Channel preferences among sport consumers: Profiling media-dominant consumers
journal contribution
posted on 2024-09-09, 05:19 authored by A Karg, H McDonald, C LeckieChannel preferences among sport consumers: Profiling media-dominant consumers
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Journal
Journal of Sport ManagementVolume
33Pagination
303-316Publisher DOI
ISSN
0888-4773eISSN
1543-270XLanguage
EnglishPublication classification
C1.1 Refereed article in a scholarly journalIssue
4Publisher
HUMAN KINETICS PUBL INCPublication URL
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Keywords
Social SciencesScience & TechnologyLife Sciences & BiomedicineHospitality, Leisure, Sport & TourismManagementSport SciencesSocial Sciences - Other TopicsBusiness & Economicsattendanceconsumptionmarketingmedia consumptiontelevised viewingSEASON TICKET HOLDERSTELEVISION AUDIENCE DEMANDSTADIUM ATTENDANCEOUTCOME UNCERTAINTYSATISFACTIONCONSUMPTIONCOMPETITIONBEHAVIORMODEL
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