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Channel preferences among sport consumers: Profiling media-dominant consumers

journal contribution
posted on 2024-09-09, 05:19 authored by A Karg, H McDonald, C Leckie
Channel preferences among sport consumers: Profiling media-dominant consumers

History

Journal

Journal of Sport Management

Volume

33

Pagination

303-316

ISSN

0888-4773

eISSN

1543-270X

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

4

Publisher

HUMAN KINETICS PUBL INC