Deakin University
Browse

File(s) under permanent embargo

Characterisation of the use of Twitter by Australian universities

Version 2 2024-06-06, 11:32
Version 1 2014-10-28, 10:17
journal contribution
posted on 2024-06-06, 11:32 authored by S Palmer
Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a 2-year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways in which Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.

History

Journal

Journal of higher education policy and management

Volume

35

Pagination

333-344

Location

London, Eng.

ISSN

1360-080X

eISSN

1469-9508

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2013, Association for Tertiary Education Management and the LH Martin Institute for Tertiary Education Leadership and Management

Related work

DU:30054827

Issue

4

Publisher

Taylor & Francis