China’s Soft Power: Views from Saudi Arabia and the UAE

Abstract China has emerged as a formidable actor in the Middle East, expanding its engagement with the region well beyond its quest for resources. It has adopted a multilayered approach and engaged with the region through diplomacy, economic investments, security, and cultural outreach. This complex web of engagement is designed to promote China as a reliable partner and role model in the Middle East. China has developed a conscious soft power projection plan that leverages its economic weight and promotes values associated with a strong state and social stability. The emphasis on economic development and a strong state resonates with many states in the Middle East. Public opinion surveys in the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) reveal a highly favorable perception of China and its role in the region. There is clear interest in China's economic model, with overwhelming support for trade and economic engagement. China's political system is also seen as attractive. This study reveals interest in closer political and cultural ties with China, suggesting that Chinese has achieved discernible soft power in the region.