Church marketing : the effect of market orientation on perceived benefits and church participation

journal contribution

posted on 2011-01-01, 00:00 authored by R Mulyanegara, Y Tsarenko, F Mavondo

Church marketing : the effect of market orientation on perceived benefits and church participation

History

Journal

Services marketing quarterly

Volume

32

Pagination

60-82

Location

Abingdon, England

Publisher DOI

https://doi.org/10.1080/15332969.2011.533100

ISSN

1533-2969

eISSN

1533-2977

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2011, Taylor & Francis

Issue

1

Publisher

Taylor & Francis

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Categories

Keywords

church marketing customer participation market orientation nonprofit marketing perceived benefits structural equation modeling 150599 Marketing not elsewhere classified 910403 Marketing

Licence

All Rights Reserved

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