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Church marketing : the effect of market orientation on perceived benefits and church participation

journal contribution
posted on 2011-01-01, 00:00 authored by R Mulyanegara, Y Tsarenko, F Mavondo
Church marketing : the effect of market orientation on perceived benefits and church participation

History

Journal

Services marketing quarterly

Volume

32

Issue

1

Pagination

60 - 82

Publisher

Taylor & Francis

Location

Abingdon, England

ISSN

1533-2969

eISSN

1533-2977

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2011, Taylor & Francis

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