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Closing the loop: co-designing with students for greater market orientation

journal contribution
posted on 2021-01-01, 00:00 authored by Mollie DollingerMollie Dollinger, Jessica Vanderlelie
Closing the loop: co-designing with students for greater market orientation

History

Journal

Journal of Marketing for Higher Education

Volume

31

Issue

1

Pagination

41 - 57

Publisher

Taylor & Francis

Location

London, Eng.

Publisher DOI

ISSN

0884-1241

eISSN

1540-7144

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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Closing the loop: co-designing with students for greater market orientation
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Categories

Keywords

Co-designhigher educationstudents as partnershuman-centered designSocial SciencesBusinessEducation & Educational ResearchBusiness & EconomicsHIGHER-EDUCATIONCENTERED DESIGNCREATIONENGAGEMENTUNIVERSITYPARTICIPANTSSATISFACTIONMETHODOLOGYCOMMUNITIESPERCEPTIONS

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